The 2014 Grammy Awards were a spectacular event! There were some best dressed celebrities and over the top musical performances, but there was a major shock in one particular category that most likely left eyebrows raised all night long……
AND THE AWARD FOR BEST RAP ALBUM GOES TO…
MACKLEMORE & RYAN LEWIS FOR “THE HEIST”!!!!!
WHAT!!!!!!……ARE YOU SERIOUS???????!!!!!!!!!!!!!!
There were a lot of major hip hop artists nominated in the same category. The other nominees were Drake for “Nothing Was The Same”, Jay Z for “Magna Carter Holy Grail”, Kanye West for “Yeezus”, and Kendrick Lamar for “Good Kid, M.A.A.D City”. Kendrick Lamar was favored to win the Best Rap Album category.
So I’m sure you all are wondering…… “HOW DID THEY DO IT?!!!!! HOW DID THEY PULL OFF……… THE GRAMMY HEIST?!!!!”
Well let me give you a brief history on this dynamic duo.…… Hip Hop artist Macklemore and producer Ryan Lewis are from Seattle, Washington. The two first met in 2006. At the time, Ryan Lewis was working for Macklemore as a photographer. Ryan would eventually become the producer of the duo. Their debut album “The Heist” was released on October 9, 2012 and came in at #2 on the Billboard 200 chart.
Macklemore and Ryan Lewis’ single “Thrift Shop” shot to #1 on the Billboard Hot 100 chart in 2013. Now this right here was MAJOR because it was the first time since 1994 that a song became #1 on the Hot 100 without having a major record label backing them up…
YES THEY DID THIS INDEPENDENTLY!!!!!!!
The dynamic duo released their second single “Can’t Hold Us”. It also reached number 1 on the Hot 100 chart. They then became the first duo to have two back to back singles on the Hot 100 chart. Looks like Macklemore and Ryan Lewis have been making some moves. Now let me give some background on the Hip Hop artist that was favored to win the Grammy for Best Rap Album ………..
Kendrick Lamar is from Compton, California. He got signed to Aftermath/Interscope records in 2012. He released his debut album “Good Kid M.A.A.D City” on October 22, 2012. His first single, “Swimming Pools (Drank)”, #17 on the Billboard Hot 100 chart.
Kendrick released two more popular singles, “Bitch, Don’t Kill My Vibe” and “Poetic Justice”. MTV named him the #1 Hottest MC in The Game and in November 2013, GQ magazine named him Rapper of The Year.
Macklemore/Ryan Lewis and Kendrick Lamar both received seven Grammy nominations, including Best Rap Album. At the end of the night Macklemore and Ryan Lewis won a total of four Grammys, and Kendrick did not winany. A lot of Kendrick Lamar’s fans were upset that he did not win any Grammys for his debut album.
Apparently Macklemore felt like he didn’t deserve the Best Rap Album Grammy. He took to Instagram and sent Kendrick a text telling him that he was robbed of the award…
Kendrick Lamar responded back by saying Macklemore deserved to win and that he hustled and grinded real hard. Kendrick also said that Macklemore’s strong work ethic, not race, was the reason he won Best Rap Album. So, then…..WHAT WERE THE KEY ELEMENTS TO MACKLEMORE WINNING BEST RAP ALBUM?
Well Kendrick Lamar’s album did become certified platinum (selling over a 1,000,000 copies); however he did not have any #1 singles on the Hot 100 chart like Macklemore and Ryan Lewis. Macklemore and Ryan Lewis had more commercial success than Kendrick Lamar; to have two #1 singles on the pop charts and get lots of airplay on pop radio is a BIG DEAL!!
So I guess Macklemore would have the edge over Kendrick Lamar in this case. BUT…there were other top selling artists, as I mentioned earlier, in the same category that had a lot of commercial success with their albums!!
Macklemore and Ryan Lewis, I have to say you pulled off the ultimate